12/19/2023 0 Comments Flock shopHome Pageįor the product page we: 1) Put prices near the top so the user could see the discount they would be receiving by group shopping 2) Created a section for open groups and put the first group as a group that has only one spot and is ready to close. We first created the short onboarding tutorial, we thought this would solve the problem of users not understanding the idea of 'group buying' and also give the users a better understanding of app in general. Most users spent a lot of time scrolling on TikTok and Instagram, mainly to take their minds off work or other things.Some users thought the group buying idea was too much trouble for them and they would rather pay full price.Users thought that group buying was only associated with cheaper and more questionable products.Most people were unaware of or confused by the group buying idea, so we knew that was going to be a big pain point to work out.One user was very hesitant to trust any influencers because she knew a lot of them were sponsored by the products. People had issues knowing who to trust for recommendations.Most people were finding out about products from videos on TikTok or Instagram. The most important things we learned were We wanted to know their habits for shopping for beauty supplies and find out any pain points they encountered that we could resolve. Next we performed user interviews to get a better understanding of our user base. We also liked that Supergreat's app was simple and only had two functions, 'watch' or 'shop.' We thought, however, that Supergreat's UI looked a little dated and had a lack of visual hierarchy. We liked that Supergreat's onboarding started out with a quiz about your traits such as skin tone, type and hair color. We noticed Pinduoduo's use of games and rewards to increase user visitations. We found that Pinduoduo and Flip had clean simple UI designs and good visual hierarchy. We learned how these apps were functioning and performed heuristic analyses to see what was working and what was not. We also looked at the biggest group buying app from China, Pinduoduo. We did research about the history of group buying in Asia and each performed competitor analyses of apps in the same retail space such as Supergreat and Flip. We started the process by really familiarizing ourselves with the problem space. Later they would plan to convert the site into native iOS and Android apps. Finally, they wanted it to be a mobile-web site with a light and dark mode for accessibility issues. They wanted us to create a site that users would spend a lot of time on and keep coming back to. We also learned that their target demographic was Gen-Z and younger millennials. From our initial call with Flock we learned that the scope for this project would include the home page, the product page and the group buying flow. Flock had some high fidelity designs and flows but were not happy with the direction so they brought us in to take what they had, back track a little bit and come up with some fresh new ideas. For instance instead of buying a bottle of perfume for $100, if three people each buy a bottle they each would only pay $90. It's similar to getting a discount by buying in bulk except you share the products within a group of people. In recent years, especially since the pandemic but also before, group buying has become huge in Asia. Flock aims to make group buying mainstream in the United States. I was matched with 'Flock' an up-and-coming e-commerce website. I along with three other students, were matched with a start-up for a 4-5 week design project. As part of my Springboard UX design certification program, my final project was called the Industry Design Project (IDP).
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